Profiling -marketing plan Essay Example | Topics and Well Written Essays - 750 words

Profiling - advertising plan - Essay Example As a feature of market plan, this paper examinations the divided markets of this business and addresses its showcasing openings comparable to its promoting blend components. Statement of purpose and advertising goals of the GGI ‘To convey quality home stylistic layout and blessing things to the clients, by bringing in from quality providers abroad’ is the fundamental strategic GGI might want to impart to its clients. so as to accomplish this crucial objective, the GGI plans to direct its business dependent on following key advertising techniques: give quality home style and endowments to the clients, esteem their observations, make customary quality confirmation and checks, deal with representatives and regard the clients. This crucial be imparted to the entirety of its partners, in light of the fact that, as Ferrell and Hartline (2008) noticed, a statement of purpose is a significant bit of vital promoting plan which mustn’t be kept classified (p. 33). Market Pro filing of GGI Market profiling is a strategy for plotting market activity by sorting out and gathering market-created time, cost and volume data comparable to explicit item or administration promoting. A market profiling enables a firm to distinguish where from its dominant part of purchasers come towards choosing its items (Person, 2004, p. 40). GGI has been effectively working its business by selling home stylistic themes and blessing things and dependent on the data it gathered, the organization intends to conducts its future promoting activity. Most clients are probably going to engage Asian styles and the organization hence plans to keep bringing in from Asian nations. It has been seen that the organization increased increasingly number of client when the home stylistic layouts and blessing things have been valued between $20 to $80 per thing. A significant expense, as watched, yields moderately less intrigue from clients and consequently generally less edges to the organizatio n. Directed Markets The significant portions that GGI targets comprise of the accompanying gatherings. 1) Generation A, basically containing people born after WW2 who are hitched with kids, normal taught and property holders who all are probably going to remain in their own home. Their salary is more than $20,000 and under $50,000. 2) Generation B, predominantly including Affluent, who are hitched, normal taught and their salary is more that $50,000. 3) Generation C, who are accomplished, hitched and are encountering huge development. They are advanced achievers and 30 + wise business and others. Out of 30+ million populace in those three areas, the objective market of GGI is between 5-6 million, including 2 million from Generation A, 1.5 million from Generation B, 1.3 million from Generation C and .2 million from other un-focused on gatherings. Advertising Mix systems Product Element: The GGI plans to convey quality home stylistic themes and blessing things to the above nitty gritt y three portions and discover quality merchandise as per shifting needs and prerequisites of its clients. so as to guarantee consumer loyalty according to item quality, GGI plans to relegate quality offices obligations of normal check ups and make essential activities to improve the nature of imported things. Organization will concentrate on its image GGI in a manner that can be situated better in customers’ mind so it will make long haul benefit just as make them faithful clients (Wreden, 2007, p. 13) Price: GGI never plans to charge any higher sum than the sensible cost, being fixed on edge in addition to evaluating strategy. The

Project Proposal for a Student Record Database Management System

Task Proposal for a Student Record Database Management System for Microtech Institute of Multimedia and Technology (MIMUT) TitleStudent Record Database Management System Center Name:West African Chartered College Student Name:Malamin Gassama IMIS Membership Number:344029 Supervisor Name:Mr. Mike Topic Area: Records Management Project Title:Student Record Database Management System to monitor student’s enrolment process, course, class dates and educational cost fees.Introduction:This venture is attempted because of the Management group of Microtech Institute of Multimedia and Technology however it is important to build up a framework that can monitor their understudies enrolment forms, class start dates, courses picked and education cost installment. With the above point they ought to have the option to approach the data notice continuously. This will assist the administration with taking choices and furthermore will make the record and money staff work more organized.Database Management System and DataThe organization is encountering a ton of understudy go out to their different courses. Some apply for different courses simultaneously. A few times documents are being missing, which makes it extremely hard to get to a specific student’s record in regards to individual data, class start dates and education cost installment. Supports: For the organization: Microtech Institute of Multimedia and Technology wishes to have an understudy record the executives framework to keep record of the student’s enrolment process, course, class dates and educational cost feesMicrotech Institute of Multimedia and Technology is please about the framework (Database application) is to create or actualize and this will offer me the chance to pick Microsoft Access 2007 as the database back end. For the understudy: It will furnish me with the open door just because to structure and build up a rich database the executives framework for use by the Institute continuousl y. Planning and usage of the database framework will be testing and will likewise furnish me with what it’s like in a genuine creation condition to structure and grow such sort of framework for business use or purpose.Objectives: at least four Objective: Activities: 1. Investigate the works and obligations of the Institute affirmation process. Expectations: Works with the individuals from staff in the affirmation office for hardly any days to spectators the manner in which they do understudy enrolment just as the money office in educational cost assortment Summary of report clarifying the capacity of the confirmation office. Who will utilize them and why: The reports will help me through the advancement period of the database model and mapping. Objective: Activities: Deliverables: Who will utilize them and why . Improve crafted by the Institute affirmation Department. Making of structures and questions and database model. Easy to understand Graphic User Interface with input, which the assistance the client to effortlessly cooperate with the database. What's more, input the right information types in their individual fields. This will diminish the inclination of contributing an inappropriate figures. It will help the affirmation office to handily discover and follow student’s who didn't finish their education cost, and whether on the off chance that they are doing the correct courses they apply for. Objective: Activities: Deliverable:Who will utilize them and why 3. Framework testing. Permitting the Institute’s confirmation Department staff and different individuals from staff too to test the database application utilizing sham and live information. The information will incorporate ordinary, substantial and invalid information, and amount. Think of a prepared and typical database the executives framework prepared for use. To guarantee that the proposed database the board application meets the user’s necessity and conveys their requir ements. Objective: Activities: Deliverable: Who will utilize them and why4. Client and Technical documentation.Produce a well clarify client and specialized documentation. Working duplicates of the client and specialized documentations. Complete closing down of the proposed venture. Assets Needed for Carrying out the Project: Microsoft partnership to assist me with the documentation of Microsoft Access database application permit, highlights and specialized prerequisite. Hardware:A (PC) or a Laptop at any rate Pentium 3 processor, RAM size of in any event 128 MB, Hard drive size of at any rate 40GB, Internal or outer Network Interface Card of 10/100 mbps.Software:Windows Operating System (Window XP or later), Microsoft Office Access application (ms get to 2007 or later), Antivirus programming, Microsoft Office picture administrator, Literature sources:Microsoft TechNet site, IMIS site, wikipedia and IT diaries and library assets. Dangers: Type: Gathering of required data from end cl ients, to comprehend what they need the application to do and works. I. e. application necessities. Move to be made if arise:Failure in social occasion adequate data for the beginning of the proposed venture. Type:Emerging of new advancements. Move to be made if arise:With new advances comes up that I have to learn for the fruitful fulfillment of the proposed venture then I may need to have additional talks after school hours, do inquire about on the web, self examination and expert assistance if conceivable. Type:Political chance e. g. changes of top administration of the organization. Move to be made if arise:The new administration will be refreshed about the task, with the goal that they can know precisely the general improvement procedure and advantages to the organization. Examination Plan:Steps to be taken:†¢Gathering of required materials like articles, books and distributed papers in understudy record the executives. †¢Search on the web for readymade understudy rec ord the executives framework application bundles available (Trials Versions) and audit their highlights. This can help me through be venture improvement stage. †¢Also diaries and magazines on the utilization of programming for understudy record the executives and how this can support business profitability on the off chance that it is mechanized. Books/Articles read: †¢ CADLE, J and YATES, D (2001), ‘Project Management For Information System’, Third Edition.Pearson Education. †¢ LAUDON, KC and LAUDON, JP (2004), ‘Management Information Systems-dealing with the advanced firm’, Eighth Edition. Pearson Education. †¢ WARD, J and PEPPARD, J (2002), ‘Strategic Planning For Information Systems’, Third Edition. John Wiley and Sons. †¢ THOMAS CONNOLLY, CARLYN ‘Database systems’-A down to earth way to deal with Design, Implementation, and Management. Forward Edition. Addision Wasley. Web locales include: †¢ http ://www. google. com †¢ http://www. wikipedia. com Project Development Plan: Giant outline with achievements CHART FOR STUDENT RECORD MANAGEMENT DATABASE APPLICATION FOR MIMUT:WBS WBS DESCRIPTION START END DURATION 1 Project Management 10/08/2011 12/12/2011 22 Weeks 2 Investigations 10/08/2011 24/08/2011 2 Weeks 3Systems Requirements 17/08/2011 21/09/2011 5 Weeks 4 Design 21/09/2011 06/12/2011 11Weeks 5Implementation And Evaluation 06/10/2011 27/12/2011 3 Weeks 6 Testing 19/10/2011 27/12/2011 10 Weeks 7 Documentation 25/08/2010 12/01/2012 20 Weeks Supervisor’s Comments:Supervisors must offer remarks about what was examined with the understudy. How might the venture be handled/finished? What issues may they foresee? What extra preparing is required?Also what are the student’s powerless zones, and what they need to do to conquer them? At long last is the undertaking fit for reason? Coming up next are not satisfactory: 1) a great task, 2) I am of the feeling that it i s reasonable, 3) acceptable, and so on. Explanations behind remarks: Areas of concern: Additional help required: General direction/remarks: Letter of Agreement A letter of understanding from the business must be joined for all ventures containing work-based material. Mark of Student: Signature of Supervisor: Date of Agreement: NB Electronic marks will be acknowledged.

Literary Analysis Essay - How to Write an Essay on Your Life

Literary Analysis Essay - How to Write an Essay on Your LifeIn a creative writing workshop I attended, the literary analysis essay was actually required for the class. The instructor went over and taught us several tools we could use to help us with our writing, but she also told us that we could all write an essay on some aspect of our own lives that we could analyze. She suggested that we do a short analytical essay on a topic of our choice. In this article I will discuss the process and some pitfalls to avoid when you write an essay analyzing your life.The first thing you should consider is whether or not you are comfortable writing an essay on a topic that you don't know very much about. In a workshop I attended, several writers, including myself, were assigned to write an essay on the events surrounding the death of a loved one. The topics were really surprising and unique - one writer was asked to write an essay on her relationship with her dog after her husband's death, while another was asked to write an essay on her first pet.Since everyone in the workshop was writing an analytical essay on their life, it wasn't hard to find the right subject. This didn't make the assignment any easier on me, as I wasn't familiar with either the dog or the pet. You have to be comfortable with yourself before you can be comfortable with what you write. If you aren't, then be sure to change this before you submit the essay.Another great aspect of an analytical essay is the fact that there is no right or wrong way to write it. You can simply read through the material, apply what you've learned, and then write the essay as you normally would. Most of the writers in the workshop described their analytical essays as being completely original, and they were definitely proud of their work. However, as the subject of the essay wasn't a focus of the class, each person had the chance to write an essay on a different topic than the others.While you should never plagiarize someone else's work when you're writing an analytical essay, it doesn't hurt to take their ideas and modifications a little further. Sometimes it just helps to understand that every single thought and idea we have leads to a single answer. We simply must find that answer, and the reason that this is so important to our lives is because we don't always get to choose where we go or who we get to become.When people are evaluating other people's problems and/or situations, they are trying to gain insight into what's really important to them. This is the only way they can develop the ability to make better decisions for themselves and their families. By observing their loved ones' actions and reactions to various situations, people try to see what could have been different if only they had chosen differently.The biggest pitfall to avoid when writing an essay analyzing your life is to take these thoughts and views and to make them seem like facts. Don't be afraid to be creative and to insert your own feelings and beliefs into your essay. If you are confronted with something difficult, don't be afraid to make a suggestion, don't criticize and nitpick, and most importantly, don't let yourself get too wrapped up in your essay and lose track of the reader.I hope that you've enjoyed this article and learn something new about how to write an essay analyzing your life. The next time you need to write an essay on a specific situation, make sure to keep the advice I gave you in mind. Happy writing!

How to Cope with Stress - Free Essay Example

Sample details Pages: 3 Words: 997 Downloads: 4 Date added: 2019/08/02 Category Health Essay Level High school Tags: Stress Essay Did you like this example? Develop a good attitude Stress is a feeling of emotional response to a threat or challenge in everyday life and thus one ought to know how to deal with it so that it does not affect the mental and health status of the body. Developing a positive attitude is a good instinctive approach in managing stress by formulating a plan or action to tackle the impending threat rather than complaining or fearing for the worst that could happen. In todays lifestyle, stress could occur in different ways, therefore, necessitates a bold step of faith and self-encouragement that anything is possible with brevity and strength and having a mindset of positive intervention to overcome the challenges causing the stress.. Don’t waste time! Our writers will create an original "How to Cope with Stress" essay for you Create order Find solutions A solution is as important as the challenge and therefore identifying the weak points that can be corrected and initiating a clear action plan having solutions goes a long way in relieving stress. This focuses on the issue causing stress by providing real-life solutions to uplift anger or anxiety from developing which results in minimizing the time given to think about the issue. Providing solutions involves identifying the core problem such as arriving late for work caused by traffic jam which puts the job at risk, therefore, waking up early is one of the possible solutions and moving near to work eliminating the unknown scenarios that are impending dangers. Self-awareness Being able to identify the root cause of the problem, the risks involved with it and the emotional control helps in managing the stress levels as some people are wholly overpowered making them anxious and immobilized. Self-awareness enables us to acknowledge the presence of a challenge and what needs to be prioritized so as to accomplish the pending activities with enough information to avoid miscalculation or omissions by doing in-depth research of the challenges. Its important to take time for self-reflection so as to take care of issues such as physical fitness, diet or complete daily tasks to achieve a sense of accomplishment and also boost self-confidence which annuls the developing stress and sets the time for reorganization aiming at resolving the challenge. Regular exercise Regular body exercise maintains the central nervous system at a balance which aids in blood flow to the brain and keeps the hormones in check forcing the stress hormones out. Physical exercise is so important in managing stress by a bigger margin articulated to the health achievements and physical fitness as it develops a habit of stress relieve since it acts as a distraction from normal activities and aids in spending leisure time. This comes in hand with practicing breathing exercises by inhaling deeply and slowly making the lungs inflate and exhaling giving a feeling of relaxation as done in yoga. Instincts of the body react to defend therefore dedicating time each day for exercise helps in relaxing the mind and acts as refresh feed in the daily activities especially after a tiresome day. Social interaction Engaging in support groups and interacting with different people helps to reduce stress. Being listened to triggers a sense of feeling of acknowledgment and recognition which aids in releasing hormones that counter stress hormones therefore important to talk face to face with other people. This can be done by engaging in sporting activities such as badminton, joining social support groups of positive minded people with clear aims and goals of helping each other, attending weddings and other social events helps even meet distance friends which prove to be a surprisingly positive medium for sharing ideas and challenges resulting to unloading the congestion of stress making a clear mind refreshment and acquisition of new ideas to think about and even acquire new techniques to aid or eliminate posing challenges. Laughter as a sense of humor Laughter resets the mind and cuts anxiety levels by some margin and therefore laughing once in a day despite the life frustrations and difficulties have a positive effect in moods and stress tensions in the body. Maintaining humor develops an optimistic attitude towards life and even improves the skin pigment to be smoother and nicer which reduces stress and develops immunity. To maintain a sense of humor, however difficult it poses, one must be able to find humble time to even watch a comic clip or favorite television show which results in best healing of the soul and individual outlook relative to managing stresses. Smiling goes also hand in hand with laughter as it portrays the same feeling of happiness which in turn encourages one to be happier, stronger and ready to tackle life by all means possible. Avoid substance and alcohol abuse Many people believe taking substance and alcohol will help reduce stress but rather it worsens the situation. Eliminating these temporary stress relievers is important because it poses a health danger and even financial stress in ones life. Well maintained and fed individuals are stronger and more composed to cope with stress since its not difficult for them to put extra effort in the fight to achieve the best out of life. Some substances cause depression which may lead to seeking medical attention and even unstable mental health, therefore, should be avoided by all means. Enough sleep Maintaining a regular sleeping habit will help the body to tolerate and overcome the stress that presents itself during the active hours. Practicing meditation and stress reduction techniques keeps the mind active and thus may aid in getting enough sleep at night of seven to eight hours regularly. Also engaging in relaxing activities before sleeping is healthy such as listening to slow music and avoiding bright lights is essential for a good sleep. Avoid arguing and trying to solve problems before sleeping as it only intensifies stress so that the hormones are not triggered to work in turn position your strategy for evening activities as a priority for reducing stress and getting good sleep without compromise. Also, its good to avoid caffeine or traumatizing movies just before sleeping to reduce anxiety and frustration.

Women s Influence On Women - 1545 Words

Throughout history until about the last couple century’s women have had not as many rights compared to their male counter parts and this was especially evident in the ancient world. However women had more rights in places for example they had a bigger role in society compared to that of Greek women in ancient Greece. Women were cogs in a patriarchal dominated society woman were very much under their husbands control according to law and the most important role of women was to raise the children and work at the house with the slaves if they could be afforded. Women could not vote in Greek society, they could not own property, and women could not have much communication with males outside their immediate families. In Roman society however†¦show more content†¦It is interesting because of how Augustus the first Emperor of Rome used his daughter to find an heir for the emperorship. Augustus’s daughter Julia had her life controlled by her father for the sole purpose of providing and heir, passing her around men in the empire. Going back to stories about significant figures in mythology for example goddesses seemed to have a important significance in Roman society than Greek. Aphrodite is an example or Venus her Roman aspect both can be attributed to love, lust, and manipulation of men through charm however Venus is praised for being the â€Å"mother of Rome† because of her son Aeneas being ancestor of the founder Romulus according to the myth. It is also important to point out how the myths and stories contributed and supported customs within Rome. Women did have more rights within Rome that Greek women did not have but, women were under control of men especially their husbands and fathers. â€Å"No doubt Sabines did contribute to the early Roman bloodline, but behind the story must also lie an early custom of the command exchange of women, forced or voluntary.† The storiesShow MoreRelatedWomen s Influence On Women1288 Words   |  6 Pagespeople perceive women. Society in the 1900s to today has made makeup a necessity for a woman to be considered feminine. Cosmetics were first used in America in 1888 by an unknown inventor from Philadelphia, and were trademarked under the name Mumm. During the early years of the 20th century, makeup became fashionable in the United States of America and Europe owing to the influence of ballet and theatre stars (Chaudhri and Jain 2.) Makeup began to flourish in America in the 1930s. Women used the mostRead MoreWomen s Influence On Women846 Words   |  4 Pagesrecent times, which influenced a new worldview. During the 1960s, the liberation movement pushed for egalitarianism for women. This movement really made an impact on woman. Women started to rebel against the normal sexual traditions. Additionally, women started to shy away from their traditional roles in the home. It is not uncommon now for women and men to share household duties. Women also uphold demanding jobs a nd profession in society now. These multiple roles affect the woman in many ways. For instanceRead MoreWomen s Influence On Women1004 Words   |  5 PagesAdvertising has been around since the 1850’s when Volney B. Palmer opened the first advertising agency in Philadelphia. From the beginning of this era, these ads have aided many businesses in promoting their products to the public but they don’t only promote these specific products. These advertisements promote what are thought to be social â€Å"norms† for women. They sell ideals for family, work, love, and the success that women are allowed to have. With all of this, they aim to communicate how a womanRead MoreWomen s Influence On Women2148 Words   |  9 Pageseveryone but unfortunately that is not the case. Pressures make women believe that they are not considered beautiful if they do not have magazine model bodies or they don’t have the face structure of a celebrity or they do something different than the norm with their hair or they are too short. It really is not a wonder why women struggle to feel pretty every day. False impressions are being put in the minds of youth and public by media that women just can’t live up to and shouldn’t have to. It all startsRead MoreWomen s Influence On Women Essay2292 Words   |  10 PagesQuestion: â€Å"Women received the vote based on their contribution to the war effort†. How accurate is this view that women gained the vote based solely on war work? 20 marks Attitudes towards women in 1900 were very different from attitudes today. In 1900 women’s personality traits were traditionally that they were emotional, untruthful immature, and so they were seen unfit and unworthy of the vote by men at that time. Many historians argue that there were many factors which led women to receivingRead MoreWomen s Influence On Women1084 Words   |  5 Pagesthe lives of slave women during slavery in the Caribbean and the Southern parts of the USA. According to Deborah Gray White women has lost their identity, because the history of women has been based off of myth rather than the history of women (ar’n’t I a woman page 3). History is supposed to give people a clearly look into their past, but women believe that they have to prove their women hood; although, many women has proven this during slavery and all of their hard ships, women are still lookingRead MoreWomen s Influence On Women1599 Words   |  7 PagesDuring the 1920s, â₠¬Ëœ30s, and ‘40s, women were making extreme social progress. They were starting to wear more revealing clothing, cutting their hair shorter, and generally becoming more respected in society. When the 1950’s came, however, women seemed to backtrack. The ‘50s housewife is a common stereotype associated with these times because of the rapid increase of ‘stay at home’ mothers. It was now the women’s job to stay at home and clean, cook, and watch the children when the husband was at workRead MoreWomen s Influence On Women1167 Words   |  5 PagesA notion of women have changed through encounter of various European people. Before that, they have their original culture, especially women role in the society was characteristic among mid-seventeenth centry to eighteen century. At the beginning of the book, the author Gunlong Fur shows that women had important role in the Native American society of Lenape. Firstly, they had responsibility of cultivating food, like corn and other vegetables. At this point, women knew when they should sow seeds byRead MoreWomen s Influence On Women997 Words   |  4 PagesOn a regularly basis women are judged for their appearance everywhere they may go. Whether it is by other woman or men, there are always negative remarks said about women. This is usually the reason why woman chose to wear make, to feel better about themselves during every occasion and enhance and array the beauty they already have. Of course, it is not necessary for woman to wear, but woman still do it because it makes them feel better. It is a form of great art used to elevate the beauty each womanRead MoreWomen s Influence On Women Essay1385 Words   |  6 Pagesthat when a women desires something, no one can stop her.† Individuals, scholars, and groups concerned with human rights and feminism, often criticize Islam over the treatment of their women. Westerners, such as form er first lady, Laura Bush, began a social political crusade in the name of â€Å"saving Muslim women† from â€Å"deliberate human cruelty.† In literature, they were depicted as stubborn, unfaithful, fragile, whose actions were based on the fear of the male figure. In everyday life, women are faced

My Freedom A Fictional Narrative Essay - 2050 Words

The entire town was gathered in front of our town hall surrounding the raised wooden platform that had one long wooden pole, where three ropes hung above each rebel. I watched from the sidelines next to my father, the Lieutenant General, searching for the familiar face I have come to know so well, my Daemon. It was six months ago when I was taken from the shelter of my home. â€Å"Mary! Mary!† I hear my longtime friend, Katherine, getting closer to the door. â€Å"Katherine, what are you yelling about? You need to be quiet, Matt and Joseph are sleeping and what are you-.† She doesn’t answer me just frantically pulls on the long sleeve of the prairie dress women are required to wear. â€Å"Please you must hurry, I found an injured man in the forest on†¦show more content†¦Anger and panic swirls in the pit of my stomach, I start to bang against the wooden door, â€Å"Hello! Is anyone there! Let me out!† I don’t know how long I bang and yell, it feels like ages, I don’t stop until my voice is hoarse and my hands throbbing like my head. â€Å"Please.† I whimper stumbling back and falling to my knees clasping my hands above me my cross gripped tightly in my hands leaving an imprint in my hands. I begin to recite verses of the bible, praying for the Lord to free me from my prison. I hear the creak of the door opening, though I keep reciting the verses, my anger grows at the mysterious figure who took me from my home. â€Å"I thought you Christian girls were supposed to not make a sound unless told to do so.† A gravelly voice pulls me out of my prayers; the grip on my cross slackens until it falls landing on the floor with a clang as I realization stops me cold. â€Å"Noah?† I breathe out as I look upon the man I once thought was dead. ‘He hasn’t changed in the three years I last saw him. Still believes himself to be the rebel.’ I note looking at the stubborn set of his define d jaw. â€Å"I was told you were dead, killed by a Muslim bombing.† I stand up from my kneeling position, waiting on Noah to disappear in front of me. His jaw tightens â€Å"no that was a lie,† he growls eyes sparking with irritation, â€Å"and the name given to me by your people is Daemon.† â€Å"Daemon? What are you talking about? That’s the name ofShow MoreRelatedIncidents in the Life of a Slave Girl by Harriet Ann Jacobs1671 Words   |  7 Pagesand narrative aspect of a fictional slave girl to highlight, through the many angles, the effects of slavery on African American individuals, families, and lives. By doing so, she hopes to motivate, inform, and engage others to strive for change by telling her personal life experiences through a fictional character so that slavery can be addressed as the root of all problems, first hand. Before analyzing the narrative, I would like to address Jacobs’ choice in writing a fictional narrative insteadRead MoreDouglas vs Stowe1650 Words   |  7 Pagesdually challenges the legitimacy of slavery in their literature. While both Harriet Beecher Stowe’s â€Å"Uncle Tom’s Cabin,† and Frederick Douglas’s â€Å"Narrative of the Life of an American Slave,† offer impelling accounts, regarding the historical slavery era throughout the 1800s, the two authors write from distinctive experiences. Stowe’s Uncle Tom, a fictional character, attracts his audience through his profound Christian faith, which gives him an unbreakable spirit that enables him to see both the handRead MoreHarriet Jacob s Slave Narrative Essay1271 Words   |  6 PagesFredrick Douglass, and many others, Jacobs’ narrative was criticized by literary critics of past and present. Yet Harriet Jacob’s slave narrative was challenged more than slave narrat ives written by others because she does not adhere to the idea of true womanhood. Though criticism and controversy surrounded Equiano and Douglass’s narratives, Jacobs’ narrative was the target of particular misunderstanding by scholars. Incidents is unlike other slave narratives – the main character knew who her parentsRead MoreFrederick Douglass Narrative And Benito Cereno1577 Words   |  7 PagesWilliam Andrew Mullens English 209 Final Essay Compare and Contrast Between Frederick Douglass Narrative and Benito Cereno Early American Literature reflects many conflicting differences in the presentation of slavery during that time period. Through the two chosen texts, the reader is presented with two different perspectives of slavery; Frederick Douglass’s narrative provides a look at a slave’s life through the eyes if a slave while Benito Cereno showcases the tale of a slave uprising from theRead MoreAnalysis Of Sue Monk Kidds Novel And The Invention Of Wings1213 Words   |  5 Pagesoffer. In both books these characters move physically and mentally toward the goal of freedom in various forms. Wings is a conglomeration of fictional and real-life characters coming together in a work created by Kidd. The central theme of Wings is the not when the protagonist will escape from slavery, but how. From the first paragraph I wondered how her metaphorical wings would aid her in her journey to freedom. However, in Road the protagonist is not a slave, not of African descent, and not femaleRead MoreA Rose For A Slave Girl By Harriet Jacobs1270 Words   |  6 Pagesdeceased mistress’ sister and Linda was now owned by their daughter. To add more misery to the unfortunate to the life of Linda her brother William was purchased by the same family and her father had passed away. The grandmother is eventually granted freedom because the mistress had vowed after her passing that she would. The main idea of this chapter was that slaves could not mourn or fight for justice they had to let life take course. Chapter 3 continues begins with New Years or new masters for theRead MoreThe Ali enation Effect in A Room of Ones Own1763 Words   |  7 Pagescentury, sought to alienate an audience because he saw that the reasoning side of the men and women of his audience was lost in traditional, narrative-driven storytelling: â€Å"True, their eyes are open, but they stare rather than see, just as they listen rather than hear. They look at the stage as if in a trance† (Brecht 187). As he saw it, traditional, narrative-driven theatre hypnotized his audience into this trance, and as they watched, but they never took anything meaningful away. As he saw it, hisRead MoreExploration Of African Spirituality : Comparison Between A Mercy And The Story Of Tituba806 Words   |  4 Pagesblack women in the African diaspora of early America that began with the transatlantic slave trade. They carry similar themes of abandonment, sexism, desire, spirituality, and self-growth. Not only Florens, but Lina as well, have narratives that reflect that of the fictional representation of Tituba. A Mercy tells the story of individual journeys related to gender, religion, race, and love through multiple perspectives of those living in the late 17th century. Florens, the character in which the storyRead MoreThe Feminine and the Hidden; Representations of Mystery and the Supernatural in Elizabeth Gaskell’s Gothic Tales2145 Words   |  9 Pagesrepressed identity expressed through Gothic fiction, presenting how this is depicted within Gaskell’s work, through the use of the symbolic, imaginary and expedition into the journey of emotions of mind, body and soul, represented in the interior of her fictional stories, for example: â€Å"Gaskell draws on tales of strange and wild behaviour associated with often remote and mysterious places and legends about fate and doomed inheritance. The stories reflect Victorian preoccupations with mental states.† (MatusRead MoreThe Jungle By Upton Sinclair937 Words   |  4 PagesThe Jungle, by Upton Sinclair and Narrative o f the life of Frederick Douglass, an American Slave, by Frederick Douglass both bring forth personal or fictional events that capture the interest of the the reader. The use of pathos in their writing along with true events questions the ethics, morality, and human rights of each individual at the time setting for the publication. In the book, The Jungle, Upton Sinclair advocates for the overall elimination of oppression and exploitation of workers and

Bussiness Strategy About Samsung free essay sample

Samsung Electronics Company (Samsung Electronics or â€Å"the company†), a part of the Samsung group, is one of the leading consumer electronics brands in the world. The company primarily operates in Asia, Europe and Americas. It is headquartered in Seoul, South Korea and employs about 157,701 people. Samsung Electronics Company (Samsung Electronics or â€Å"the company†) is engaged in the manufacture and distribution of consumer electronics, communication products, semiconductor products and home appliances. The company, a part of the Samsung group, operates through a number of subsidiaries. Samsung Electronics operates through three business segments: digital media and communications, device solutions, and others. By that reason, it is very important for Samsung to identify its position in retail market and prepare a strategic plan which the organization can apply to sustain its competitive advantage and overcome competition in future. [pic] 1. 1 Explain Samsung Electronics strategic contexts and terminology – missions, visions, objectives, goals, core competencies. Mission : statement defines the function and the main purpose of the organization, and it requires the organization to answer the question â€Å"Why do we exist? There are two kind of environment which can be analyzed, the macro and micro environment. The PESTEL model can be useful when analyzing the macro environment, and discussing about Porter’s five forces model is the good way to identify the micro environment of Electronics. The PESTEL model and Porter’s five forces model in case of Samsung Electronics. + The PESTEL model: It can be devided into six factors. †¢ Political †¢ Economic †¢ Socio-cultural †¢ Technological †¢ Environmental/ecological †¢ Legal The economic environment. After â€Å"Doi Moi† in 1986, Vietnamese economy has been developing dramatically. It can be seen in the increase of the average annual growth rate every year, and Vietnam has been categorized into the group of the fastest growth countries in the world. The minimum salary of Vietnamese has also increased stably during years. Beside that, being the member of ASIAN and WTO brings many benefit for the trade relationship of Vietnam. It is very significant for the import and export factor in Vietnam. The socio-cultural environment. With the big population of 86 million, Vietnam can be one of the most potential consuming goods market in the world. Moreover, over half of the 86 million people is under 30 years old, and 94% under 65 years old, so the population is very young. It means that the labour force of Vietnam is strong enough and can adapt for any kind of business, and it is also very important due to the preference of shopping of the young people. The technological environment. Following the increase of the economy, the technology in every part of Vietnam industry is aslo change positively. Many producers in Vietnam are now using the machines instead of human because there is no more barrier for them to import the technology from the developed countries. Additionally, the IT in Vietnam is also having a good developing period. Vietnamese enterprises understand that using IT in managing and producing is a very important ways for them to reduce the risk in doing business. Beside that, the IT infrastructure is not a weakness of Vietnamese any more. The people can now communicate with everywhere on the earth by using the internet or phones. The physical environment. Vietnam is a tropical country, and most of the developing parts of Vietnam has a good weather condition for any kind of business. By analysis the external environment of Samsung Electronics, we can identify the important factors that will make an influence to planning decision and can also review the resources of company in order to apply a right strategy. The external environment audit is conducted based on PESTEL analysis. The PESTEL analysis is for Vietnam market. ? Political environment: Political can affect strongly to the operating of Samsung Electronics. In a country has a bad government, the potential for Samsung sells their products in here is very low. That is why having a good political environment help companies can concentrate to develop and expand their business through the public policy on competition and consumer protection. Besides, a good political system also helps Samsung Electronics maintain and improve the physical, social and market infrastructure. ? Economic environment: Vietnam is a member of the WTO, the business environment of Vietnam is more and more improved. Compared to other countries in the region and the world about the level of development, Viet Nam is lagging quite far distance so has a lot of disadvantage in competition on the market. Competition will take place more cutthroat. in this factor, it features some elements that can make a huge impact to Samsung Electronics. These elements will include the rate of inflation, the exchange rate or the rate of growth in the economy in a nation. If a country have a high rate of inflation and the low rate in gross domestic product, it can be difficult for Samsung Electronics to sell in there. So Samsung chooses Vietnam for expand their business because the quality of life and people tend to buy more Samsung’s product so company should make a good business strategy to apply in this country. Social and cultural environment: Each country has different cultural values. Thus, the organization must understand the unique culture of the place and select target market for one’s own business. For a foreign organization, there are bound to be language barriers (most obvious factor). Ensure that the labels on the packaging is in Vietnamese if youre selling a product, It features long-term social trends and people‘s beliefs and attitudes. For example, before Samsung Electronics want to sell their goods in a new market, they need to research about the habit of customer to know what they expect from the product. Besides, they also need to research the population structure in order to know the age that frequently purchases their product. Therefore, they can create available business strategy to meet the demand of customer and help company can be easy to approach a new market. ? The technological environment: The new technologies significantly change the production and marketing of LG Electronics in Vietnam. For example, Samsung Electronics used more machines in production, thus; it needs less workers. In addition, the modern technologies lead to the improvement of product quality. Furthermore, according to BPP (2010), technology has also changed the ways people work. People nowadays can work and communicate through email and video conference. Regarding to marketing, in addition to traditional methods of advertising such as television, radio, email, etc, Samsung Electronics nowadays can advertise products on social network, including Facebook, Twitter, and Google plus, etc. ? Physical environment: It consists of factors such as weather, geography which relate to natural condition. The natural environment can effect on organization’s operations. For example, Vietnam is a country has a lot of plentiful resources. That is why Samsung Electronics can come and exploit the raw material in there and use it to make product. However, the natural environment also brings a bad condition for Samsung Electronics too. Vietnam is a country with the hot weather so it can be effect to the maintenance’s ability of Samsung Electronics product. ? Legal environment: All operation of the Samsung Electronics must follow the law and regulation. There are some laws that Samsung Electronics should consider carefully when they enter to a market. For example, when they hire employee, they also have to follow the law of taking care of the health and safety for their employee. For government, Samsung Electronics also need to pay the corporation tax on time and when they make revenue reporting, they have to be honest in listing their revenues to government. Porter fives forces ? The threat of new entrants: It is noted that â€Å"new entrants could change major determinants of the market environment (e. g. market shares, prices, customer loyalty) at any time. There is always a latent pressure for reaction and adjustment for existing players in this industry† (The manager. org, 2010). The new entrants of Vietnam market is mostly local companies. It is noted that those local companies use cost-leadership strategy, manufacturing and selling low price product to capture market share. Therefore, it is threat for Samsung Electronics market share. ? The threat from substitute products: According to Themanager (2010), a threat from substitutes exists if there are alternative products with lower prices of better performance parameters for the same purpose. They could potentially attract a significant proportion of market volume and hence reduce the potential sales volume for existing company in the market. Samsung has a lot of competitors in the world such as Toshiba, Sony, Nokia, LG, AB Electrolux, etc. they also provide same products and services which will make the customers are confused when they buy a new products. To compete with other competitors, Samsung Electronics must develop its technology; make the differences about characteristics, design, quality and prices. We will apply Samsung Electronics to SWOT Matrix for understand more strategy of Samsung Electronics in the market [pic] (http://www. zanthus. com) – S-O: focus on Vietnam market and make product conforming to living patterns. Increase marketing capabilities to the upscale market. – S-T: Samsung Electronics constantly creative and development to create the best product and difficult to fake or replaced. Leverage use of RD and marketing to compete on market. – W-O: Samsung will try to protection of environment and human health and safety. Not to images of Samsung Electronics is negatively affected by product recall instances and lawsuit. – W-T: new building management system business and the cost to improve management capacity and competitiveness of Samsung Elecronics. 2. 3 Explain the significance of stakeholder analysis. For any organization on over the world, the role of stakeholders are very important for their activities, and the power of stakeholders might affect the management’s choice of strategy. It is also true for Samsung, so the stakeholders analysis is very significant for the organization. For any organization on over the world, the role of stakeholders are very important for their activities, and the power of stakeholders might affect the management’s choice of strategy. It is also true for Coop Mart, so the stakeholders analysis is very significant for the organization. The effect of Sangsung’s key Stakeholders. Managers and employees: They are the people who directly work for the company, and are responsible for making business decision of Samsung. The business strategies usually are set by the managers, so if they make wrong decision, it may cause many negative effects for Samsung. Moreover, the employees can be considered as the face of the business. Therefore, their bad attitude would destroy the image of Samsung on the customers. Suppliers: Suppliers’s role are very important for Samsung. They supply the products for the business activities of the company due to the retailer position of Samsung, so the most reliable and quality suppliers can bring biggest benefit. In fact, if there is anything wrong with the products of the suppliers whether inside or outside the chain, it will also harm Samsung. Customers: Vietnamses people who directly bring the profit to Samsung. The more customers come to Samsung the more profit Samsung can get. By that reason, the good overestimate of the customers is very effective for the increase of Samsung. Competitors: The competitors are also considered as key stakeholders of Samsung. They are doing the same business as Samsung, retailing, and are sharing the retail market with Samsung. Any activities of them can affect negatively or positively Samsung’s business. Internal stakeholders: employee and manager. Connected stakeholder: shareholder, customer, and suppliers. External stakeholder: government, Interest groups. According, stakeholder analysis enables Samsung Electronics to indentify ? Stakeholders interests ? Mechanisms to influence other stakeholders ? Potential risks ? Key people to be informed about the strategyt during the execution phase ? Negative stakeholders as well as their adverse effects on the strategy Furthermore, Samsung Electronics can evaluate the power of different stakeholder. In this case of conflicting between stakeholder’s objectives, company can satisfy the objectives of prioritized stakeholders rather than the ones of less important stakeholders. Thus, it might enable Samsung Electronics to have better performance. Conclusion This report is an overview of the factors that may affect the development of strategies in the future of Samsung Electronics. By using several techniques, Samsung can have a feedback of its difficulties. Based on more data in this report, Samsung Electronics can have enough knowledge to have the good strategy in running business in Vietnam. It is mentioned in the methods by which companies can apply when they are analyzed to show the strengths and weaknesses of Samsung Electronics .